Roka Furadada is a Deep Tech start-up founded in Barcelona in 2019 with a clear mission: to reduce the incidence of skin cancer and other skin diseases related to UV radiation through research, development, production and sales of highly efficient active ingredients, with low toxicological and environmental impact.
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Methoxyphenylethenyl t-butylbenzoate
ROKA SMART UV® PvB 360 is our first ready-to-market molecule based on the phototransformation technology. The phototransformation of this product is dependent on the radiation dose. When exposed to sun light, it absorbs UVB light undergoing a structural rearrangement to form a strong UVA absorber with a maximum absorbance at 360 nm.
