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Sodium Carboxymethyl Startch
Titanium Dioxide
CP-350 (INCI: Titanium Dioxide) is a flake-type, non-nano white pigment developed by Ishihara Sangyo Kaisha as a next-generation alternative to conventional titanium dioxide. With a Natural Origin Index of 1.0 per ISO 16128, it brings a more natural, skin-flattering whiteness to makeup and skin care formulations.
CP-350 addresses common formulation challenges associated with standard TiO2: it imparts a mild, natural skin tone rather than an artificial white finish, delivers exceptional spreadability for smooth, even application, and provides soft-focus effects that visually minimize the appearance of pores and fine lines. Its higher oil absorption capacity also supports versatile use across different base systems.
Listed across major global cosmetic inventories including REACH, IECSC, IECIC, and JSQI, CP-350 is designed for brands targeting natural beauty positioning without compromising on performance. It is suitable for makeup, skin care, and antiperspirant/deodorant formulations.
