Beyond the Booth: 3 Trends from In-Cosmetics 2025 You Need to Know
Beyond the bustling booths, our livestream revealed the trends that are truly reshaping the beauty landscape: AI-designed skincare, rainforest-sourced actives, and a bold move toward smarter, more sustainable innovation.
Whether you’re a brand, supplier, or trend-watcher, these are the key insights you’ll want to keep on your radar.
The clean beauty movement has evolved beyond simply avoiding harmful ingredients. It’s now about elevating nature through cutting-edge science. This is where bioengineered botanicals come into play, transforming natural ingredients into powerful, targeted skincare solutions.
How the product supports this:
Take Cacay oil from Colombia’s KAHAI, for example. Known as the “new Argan,” it’s sustainably sourced and cold-pressed to preserve its potent actives. Clinically proven to reduce wrinkles by up to 45% in just four weeks, Cacay oil exemplifies how naturally sourced botanicals harness nature’s power with scientific precision, now even approved for the demanding China market.
Similarly, Korea’s Daebong Life Sciences’ red cabbage exosomes bring a new dimension to plant-based biotech. These tiny cellular messengers deliver antioxidant and anti-irritation benefits, representing a leap forward in natural ingredient innovation. Together, these bioengineered botanicals accelerate skincare efficacy by combining tradition with breakthrough technology.
Artificial intelligence is revolutionizing how active ingredients are discovered and formulated, giving birth to the new frontier of genetic skincare.
How the product supports this:
BGT (Biogenetic Technology) leads the charge with AI-designed peptides like their flagship TDP1. Instead of relying on conventional, time-consuming methods, BGT’s AI sifts through millions of protein sequences to identify peptides optimized to enhance skin vitality at the genetic level. This approach enables:
- Faster, more precise product development
- Personalized skincare solutions with higher effectiveness
- Replacement of synthetic additives with naturally optimized peptides
Modern consumers demand more than results; they seek products that align with ethical and environmental values. The beauty industry is answering with ingredients that embody sustainability, social responsibility, and innovation.
How the product supports this:
Brands like FORESTWISE and Bielus Ingredientes are championing sustainability with wild-harvested oils such as illype and Tucumã butter. These ingredients don’t just perform exceptionally. They help protect rainforests, empower indigenous communities, and reduce environmental impact, making beauty purposeful.
Meanwhile, MP GOKYO in Japan leads the upcycling movement by transforming tamarind seeds into TAMAVISCO, a luxurious, silicone-like texture modifier. This innovative ingredient enhances product feel while minimizing synthetic footprints.
Together, these ingredients tell a story of beauty that feels good, does good, and fosters a deeper connection between consumers and the planet.
Whether you’re developing your next hero product or expanding your supply portfolio, these trends highlight exactly what today’s market demands and what tomorrow’s consumers will expect.
- From greenwashing to genuine sustainability
- From trendy ingredients to tech-enhanced functionality
- From mass formulation to precision, personalization, and purpose
By aligning with these evolving expectations, you can create products that don’t just perform. They resonate, inspire trust, and build lasting connections.
Final Takeaway
Innovation doesn’t just happen in the lab. It comes to life in the stories we tell, the decisions we make, and the communities we empower.
Inspired by our client and innovation center, the trends revealed during our in-cosmetics 2025 livestream highlight real breakthroughs and the visionary brands shaping the future of beauty.
Because the future of skincare begins beneath the surface and grows with intention.