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CP-350 (INCI: Titanium Dioxide) is a flake-type, non-nano white pigment developed by Ishihara Sangyo Kaisha as a next-generation alternative to conventional titanium dioxide. With a Natural Origin Index of 1.0 per ISO 16128, it brings a more natural, skin-flattering whiteness to makeup and skin care formulations.

CP-350 addresses common formulation challenges associated with standard TiO2: it imparts a mild, natural skin tone rather than an artificial white finish, delivers exceptional spreadability for smooth, even application, and provides soft-focus effects that visually minimize the appearance of pores and fine lines. Its higher oil absorption capacity also supports versatile use across different base systems.

Listed across major global cosmetic inventories including REACH, IECSC, IECIC, and JSQI, CP-350 is designed for brands targeting natural beauty positioning without compromising on performance. It is suitable for makeup, skin care, and antiperspirant/deodorant formulations.

Tipaque® PFA412 (INCI: Titanium Dioxide) is an anatase-type pigmentary titanium dioxide developed by Ishihara Sangyo Kaisha for cosmetic applications. With its fine, small primary particle size, it delivers a natural bluish-white color and moderate coverage, making it well suited for formulators seeking a lighter, more refined finish.

In formulation, PFA412 helps achieve a balanced, soft appearance on skin without the overpowering opacity of larger-particle alternatives. Its consistent particle characteristics support smooth dispersion and predictable performance across a variety of skin care and makeup bases.

Manufactured to cosmetic-grade purity with low heavy metal content, PFA412 meets EU and US regulatory requirements, giving brands the confidence to use it in globally marketed products. It is a reliable choice for formulators working on products where subtle coverage and clean ingredient profiles matter.