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The Emerging Health-conscious Pet Food Trends

COVID-19 has affected many industries in significant ways, including the pet industry. Pet ownership reached an all-time high throughout the pandemic as lockdowns forced people to spend most of their time confined at home. The outbreak has also accelerated a trend towards more health-conscious purchases for pet owners. A survey shows that they now apply their human wellness standards when shopping for their pet: reading labels closely, and seeking out products that match their pets’ specific dietary needs and the owner’s values. This more conscious approach to pet care brings about a major opportunity for the pet industry.

Read more at: The human pet trends driving pet food purchases - NielsenIQ

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