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How AI Brings Next Level Personalization to the Personal Care Industry

Next Level Personalization 


Personalization in personal care has gone beyond selecting a shade of lipstick to match the chosen outfit.

While brands continue to develop products that cater to skin type, weather conditions, and individual preferences, technology has entered the beauty arena and is lending a hand in product development.


AI and Augmented Reality (AR) beauty technologies are re-imagining how brands connect with consumers. AI algorithms analyze data to understand individual skin types, concerns, and preferences, allowing brands to provide tailor-made solutions. By scanning an individual's skin type, buying pattern, consumer concerns, and preferences, AR has taken skincare routines to the next level. The algorithms can analyze the skin's condition, including texture, hydration levels, and even underlying concerns such as acne, dark spots, wrinkles, and more.


With AI and AR, consumers can visualize a new look by trying on shades of makeup and experimenting with hairstyles through a digital screen. The technology provides a more interactive and immersive beauty experience, allowing consumers to explore different looks and interact with brands without physical application.

With the beauty and cosmetics industry experiencing a huge surge in the use of AI, the future of technology-based personalization is bright. InsightAce Analytic, a prominent market research and analytics firm, states that the market size for Artificial Intelligence in the beauty and cosmetics sector was valued at USD 3.22 billion in 2022 and is predicted to reach USD 15.75 billion by 2031 at a 19.6 percent CAGR during the forecast period for 2023-2031.


Balancing AI and Human Intelligence


AI's impact on the personal industry is undeniable as it brings great advancements such as enhanced personalization, virtual experiences, and skincare analyses. AI can also help industry experts achieve higher accuracy in diagnosing skin conditions and designing tailored treatment plans.

The training data used to develop AI models needs to be diverse or representative to allow it to provide unbiased recommendations. AI systems need to be trained on diverse datasets to include a wide range of skin tones, ethnicities, and beauty standards to avoid bias in data sets and algorithms. 


As in all industries, the right balance between technology and human touch must be maintained and companies should always treat AI as a tool that complements human expertise rather than replaces it.


DKSH's technical specialists blend inspiration, creativity, innovation, and new technologies for the personal care industry. We are excited to see how AI technology will help shape the future of personal care. Contact us to learn more.



About the author

Roland Kraut is based in Zurich, Switzerland. He is currently Vice President, Global Personal Care Industry, Performance Materials at DKSH Switzerland Ltd.

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