Notice for Indonesia Customers Only View details
Are you an Indonesian Customer?
Customer Support
Layanan Pengaduan Konsumen, PT DKSH Indonesia,
(Business Unit Performance Materials, Sales Support Team)
Address
Gedung AIA Central, Level 39, Jl. Jend. Sudirman Kav. 48A, Jakarta Selatan, Indonesia
+62 21 2988 8557
Direktorat Jenderal Perlindungan Konsumen dan Tertib Niaga Kementerian Perdagangan Republik Indonesia
0853 1111 1010
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The new "normal" way of life resulting from the global COVID-19 pandemic has given rise to various lifestyle trends. One that has swiftly picked up in Indonesia is a trend known as “quaranclean”. This refers to any activity where consumers undertake to preserve their mental and physical wellbeing through wellness-related products, cleaning routines and philanthropy activities during the long period of social restrictions.
According to a Mintel report, our mental state improves when our home is clean and organized. During the pandemic, we clean more out of necessity but also to maintain a sense of normalcy. There is an emotional toll when the state of our home deteriorates, especially as a result of spending more time at home due to the pandemic.