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Navigating the Future of Clean beauty with DKSH Personal Care


Global Personal Care Trends


Multiple studies show that the vast majority of consumers globally prefer beauty brands that promote natural and organic products. At the same time, there has been a significant increase in buying decisions favoring products with a positive environmental footprint. According to Simon-Kucher & Partners' Global Sustainability Study 2021 survey conducted in July 2021, 85% of customers have shifted toward sustainable products in the last half-decade, with Millennials and Gen Z leading the trend and exceeding Gen X and Baby Boomers.


Sustainability: A Core Value at DKSH


As a result of this transformation, it is critical for businesses to embrace sustainability. This acts not only to foster a positive brand image, but also to keep up with market trends and make a significant community impact. At DKSH Personal Care, Sustainability is one of the cornerstones of our vision. We aim to lead the industry by focusing on clean beauty and championing sustainability through our Simplience concept: functional ingredients that balance formulation science with simplicity and efficiency.


DKSH is proud to introduce 2 formulations created by our Innovation Center that exemplify our commitment to sustainability by leveraging sustainable ingredients and low energy process:


1. Double Acting Make-Up Remover


This is a natural two-layer make-up remover with high cleansing performance. It improves uneven skin texture and tone while minimizing the appearance of pores. The dual-action formula is designed to both cleanse and nourish the skin.


Key ingredients used in the Double Action Make-Up Remover facilitate room-temperature, low-shear processing, thereby reducing production energy requirements, which equates to carbon-footprint reduction over time.


Showcasing our Simplience concept, the Double Acting Make-Up Remover prominently features two primary ingredients:


· ALOFERM HF: aloe reinforced with phytocomplex for deep moisturization.

· VASLight: optimized vegetable replacement to highly volatile silicones


Discover more about our Double Acting Make-up Remover and request the formulation here.


2. Clean Mineral Sunscreen Lotion

This easy spreading lotion with evanescent and velvet light feeling provides excellent UV protection with enhanced water resistance. The formulation leverages natural mineral sunscreen along with SPF-boosting ingredients for ultra-transparent, globally compliant sunscreen lotion.

Hero Ingredients for our Clean Mineral Sunscreen Lotion include:


Bentone Luxe XO: Boosts SPF; increases blue light absorption; promotes uniform spread, stability, and enhanced water resistance. Vegan-friendly.

G-Block DZ 370 CT: A high-load natural zinc oxide dispersion that offers high transparency and a pleasant skin-feel. COSMOS certified.

Plant C-Stem™ Vignia Radiata: A vacuolar extract of plant stem cells used for UV damage repair. It also boosts SPF. COSMOS certified.


You can request the formulation here.




At DKSH, we believe business success should be balanced with concern for the environment and society. Our Specialists from 53 markets and 16Personal Care Innovation Centers across the world are constantly working to provide solutions and improve formulations by simplifying ingredients while maintaining efficiency and still enhancing your business's goals and values. Contact our experts to collaborate and drive positive change for beauty, wellness, and the world around us.






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