LUMINESCINE is the first natural active ingredient for cosmetics based on plant photoluminescence, the emission of visible light by a substance caused high (UV) energy light. Flowers are the main tool for plant reproduction and they hide secret tricks to better compete for pollinating insects. Mullein Verbascum Thapsus ) flowers are able to harvest UV radiation and transform it into new visible light to appear brighter, becoming more visible in the meadow and therefore, having a greater chance to attract insects. In creating LUMINESCINE we harvested this secret feature of flowers allowing to create highly innovative cosmetic products. LUMINESCINE is able to protect from harmful high energy UV radiation, transforming it into a source of light that radiates directly from the skin and hair making them looking more radiant, shinier, younger and healthier.