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CURVELINI

Water (and) Polysorbate 80 (and) Linum Usitatissimum (Linseed) Seed Extract

CURVELINI is a new ingredient created by ASSESSA based on the extraction of the precious active ingredients from the seeds of the golden flax. CURVELINE improves curls definition, holds the curls for 24 hours and increases hair gloss after one application. CURVELINI is a natural product, 100% biodegradable.

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QUATTRO

Salvia Hispanica Seed Extract (and) Simmondsia Chinensis (Jojoba) Seed Oil (and) Squalane

QUATTRO is an active ingredient obtained from the combination of fractions of chia seeds, liquid waxes, monoesters of medium-chain fatty acids and other essential lipids.

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ASH PVP/VA W-735

Vinylpyrrolidone/Vinyl Acetate Copolymers

ASH PVP/VA W-735 by Ashland Specialty Chemical is a film former. It is produced by the free-radical polymerization of monomers in the ratio of 70/30 (VP/VA). It offers strong & stiff hold, enhanced high humidity curl retention and good propellant compatibility.

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Ingredients that foster sustainable development by aiding in climate change mitigation or adaptation, promoting water conservation, supporting a circular economy, preventing pollution, safeguarding biodiversity, or advancing a more ethical and socially just economy.

AMAZE SP

Sodium Polyitaconate

Amaze SP is a 100% natural, bio-based polymer derived from itaconate that delivers a lightweight, natural hold with excellent humidity resistance, volume enhancement, and anti-frizz performance, making it ideal for the growing trend of natural, effortless hairstyles. It is water-soluble, compatible with ethanol and common formulation ingredients, and requires no neutralization, enabling easy incorporation into a wide range of hair styling products including sprays, mousses, and creams. Produced through an eco-friendly, green process with zero waste, Amaze® SP offers superior performance comparable to synthetic polymers like PVP/VA, while providing added benefits such as faster drying time and thermal protection up to 232°C.

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