Natrathix™ Bio Cellulose by Ashland: Redefining Natural Formulation with Performance and Sustainability

The beauty and personal care industry is shifting. Consumers no longer want to choose between sustainability and performance; they demand products that deliver both. This creates a challenge for formulators, particularly when it comes to rheology modifiers. Many nature-derived thickeners compromise on sensory appeal, leaving formulations with poor texture or stringiness. At the same time, synthetic alternatives may offer performance but lack the sustainability story today’s eco-conscious market demands.

 

Natrathix™ Bio Cellulose, developed by Ashland, bridges this gap. It is a nature-derived, biodegradable rheology modifier and emulsion stabilizer designed for skin and sun care formulations that are as responsible as they are luxurious.

 

Sustainability is no longer an option. It is an expectation. With over 84% natural origin content according to ISO 16128-2:2017, Natrathix™ Bio Cellulose is inherently biodegradable, vegan suitable, COSMOS validated and sourced responsibly from FSC and PEFC-certified suppliers who follow zero-deforestation practices. Its single INCI listing, cellulose gum, ensures transparency for both formulators and end consumers.

 

Performance is where Natrathix™ Bio Cellulose truly sets itself apart. Comparative studies show that it matches the viscosity of carbomers and significantly outperforms xanthan gum, offering formulators the stability and structure they need without compromise.

 

Unlike traditional cellulose gums, it provides reliable suspension capabilities, maintaining bead dispersion for months even under high-stress conditions such as elevated temperatures. 

Consumers want products that feel good but also benefit the planet. One drawback of common natural thickeners, like xanthan gum, is their stringy texture. Natrathix™ Bio Cellulose eliminates this concern by delivering a smoother, more elegant application experience. The result is creams, lotions, gels, and sunscreens that glide beautifully onto the skin, leaving behind a desirable texture that enhances consumer satisfaction. 

 

This multifunctional ingredient adapts easily to a wide variety of personal care formats. From lightweight serums and masks to rich body creams and high-protection sunscreens, Natrathix™ Bio Cellulose supports innovation across: 

 

Its broad pH tolerance (4-8), electrolyte and mineral stability, and compatibility with other nature-derived polymers allow formulators to experiment without constraints. It also requires no neutralization and is cold processible, making production simpler and more energy efficient. 

 

Ashland describes Natrathix™ Bio Cellulose as a “stake in the ground” for sustainable personal care. It is a breakthrough that enables the creation of products with a strong sustainability story and luxurious performance that consumers demand. By combining environmental responsibility with formulation excellence, it redefines what is possible in modern skincare and sun care. 

 

At DKSH Philippines, we bring you exclusive access to Ashland’s Natrathix™ Bio Cellulose to help you design the next generation of high-performing, sustainable personal care solutions. Whether you are developing a hydrating body cream, a silky sunscreen, or a lightweight serum, Natrathix™ Bio Cellulose can transform your formulations. 

 

Learn more and request samples by registering on DKSH Discover.