LUMINESCINE is the first natural active ingredient for cosmetics based on plant photoluminescence, the emission of visible light by a substance caused high (UV) energy light. Flowers are the main tool for plant reproduction and they hide secret tricks to better compete for pollinating insects. Mullein Verbascum Thapsus ) flowers are able to harvest UV radiation and transform it into new visible light to appear brighter, becoming more visible in the meadow and therefore, having a greater chance to attract insects.