This water-soluble orange dye imparts warm shades to liquid and powder detergents, rinse aids, and dishwashing products. It is easy to process and ideal for applications needing vibrant visual appeal with good formulation compatibility.

This water-soluble yellow dye is ideal for transparent liquid formulations. It exhibits low staining properties and strong visual appeal. Commonly used in oral care, dishwashing liquids, and surface cleaners.

A direct blue powder dye designed for consistent and bold coloration in household and institutional applications. Its strong tinting strength makes it ideal for laundry powders, fabric softeners, and dishwashing solutions.

​Klucel™ hydroxypropyl cellulose (HPC) is a nonionic water-soluble cellulose ether with a remarkable combination of properties. It combines organic solvent solubility, thermoplasticity and surface activity with the aqueous thickening and stabilizing properties characteristic of other water-soluble cellulose polymers available from Ashland. Klucel HPC films are flexible without plasticizers and non-tacky at high humidity. The wood pulp used in our cellulose products is sourced from suppliers who have implemented zero deforestation business practices, adhering to standards set forth by the Forest Stewardship Council (FSC), by the Program for the Endorsement Certification (PEFC.), or both. Our cotton linters are sourced from suppliers who have received third party certifications including the Global Recycled Standard (GRS 4.0) and SCS Recycled Content Standard, certifying that their cotton linters are 100% recycled content.