From Nature to Innovation: Nutraceutical Trends Unveiled at Vitafoods Europe 2025
As the global wellness movement matures, consumer expectations are shifting from simply “natural” to “proven effective.” At Vitafoods Europe 2025, DKSH and FBI Europe jointly showcased a future-forward portfolio of ingredients designed to meet this evolving demand.
Plant-Based Protein, Elevated
The spotlight on plant-based proteins continues to intensify, driven by the growing demand for clean, allergen-free, and sustainable alternatives. At Vitafoods, PISANE™ T9 (pea protein isolate) stood out for its high digestibility, smooth texture, and clean taste, making it a go-to solution for sports nutrition, dairy alternatives, and plant-based meats.
The spotlight on plant-based proteins continues to intensify, driven by the growing demand for clean, allergen-free, and sustainable alternatives. At Vitafoods, PISANE™ T9 (pea protein isolate) stood out for its high digestibility, smooth texture, and clean taste, making it a go-to solution for sports nutrition, dairy alternatives, and plant-based meats.
Also featured were almond protein powder and Polygum Carob Pro-TN, offering fiber-rich, allergen-friendly options that support cleaner labels without compromising performance.
A Botanical Renaissance
A renewed interest in traditional botanicals is reshaping the nutraceutical space. From adaptogens to antioxidants, ancient herbs are being rediscovered through the lens of clinical science.
A renewed interest in traditional botanicals is reshaping the nutraceutical space. From adaptogens to antioxidants, ancient herbs are being rediscovered through the lens of clinical science.
FBI Europe’s lineup included:
- SENSORIL®: Clinically studied Ashwagandha for stress and sleep support
- CAPROS®: Amla extract for antioxidant and heart health
- MAQUIBRIGHT®, Green Oat, Panaxolyde®: Delivering benefits from cognitive health to anti-aging
These ingredients reflect a growing desire for holistic wellness solutions rooted in nature.
Gut Health & Immunity Go Mainstream
The gut microbiome remains a hotbed of innovation. Consumers now understand the links between gut, brain, and immune function, driving interest in both prebiotics and postbiotics.
The gut microbiome remains a hotbed of innovation. Consumers now understand the links between gut, brain, and immune function, driving interest in both prebiotics and postbiotics.
Highlights included:
- FIBRULINE™: Chicory root inulin for digestive balance and fiber fortification
- SPOREVIA™: Shelf-stable Bacillus subtilis probiotic for gut resilience
- PLENIBIOTIC™: Inactivated Lactobacillus paracasei, supporting immune modulation without cold-chain requirements
This full-spectrum approach offers brand owners flexibility in formulation while meeting rising consumer expectations for gut-health solutions.
Clean Energy & Metabolic Wellness
Beyond protein and gut health, metabolic support and energy optimization were in focus. Consumers are moving away from sugar-laden energy products and seeking cleaner alternatives.
Beyond protein and gut health, metabolic support and energy optimization were in focus. Consumers are moving away from sugar-laden energy products and seeking cleaner alternatives.
Among the solutions:
- CLUSTER DEXTRIN™: A highly branched cyclic dextrin offering sustained energy with low osmolarity
- CROMINEX® 3+: A stable chromium complex that supports glucose metabolism
- PRIMAVIE®: A purified Shilajit rich in fulvic acid and minerals for mitochondrial health and vitality
These ingredients empower the development of products that support active lifestyles with science-backed efficacy.
Conscious Formulating with Clean Labels
In today’s market, ingredient origin, functionality, and sustainability are under equal scrutiny. All featured ingredients are non-GMO, often vegan-friendly, and many are derived from upcycled or low-impact crops.
In today’s market, ingredient origin, functionality, and sustainability are under equal scrutiny. All featured ingredients are non-GMO, often vegan-friendly, and many are derived from upcycled or low-impact crops.
From soy lecithin for emulsification to greenshell mussel powder for joint health, the emphasis was clear: consumers want transparency and trust, and formulators must deliver both.
Looking Ahead
Vitafoods Europe 2025 highlighted one undeniable truth: nutritional innovation must be rooted in both nature and science. With consumers seeking function, proof, and sustainability in every bite or capsule, ingredient partners must offer more than just supply, but also insight, expertise, and vision.
Vitafoods Europe 2025 highlighted one undeniable truth: nutritional innovation must be rooted in both nature and science. With consumers seeking function, proof, and sustainability in every bite or capsule, ingredient partners must offer more than just supply, but also insight, expertise, and vision.
At DKSH and FBI Europe, we’re proud to deliver exactly that.
Let’s shape the future of wellness together.
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